MAX PAPIS INNOVATIONS ANNOUNCES ITS LATEST STRATEGIC PARTNERSHIP WITH THE TRICO TRANS AM SERIES, FURTHER SOLIDIFYING ITS COMMITMENT TO ENHANCING MOTORSPORT ACROSS VARIOUS LEVELS
MAY 29, 2024 – This partnership complements MPI’s recent collaboration with the Australia Excel series and its established role as the official steering wheel provider for the Supercars Championship. Coupled with our collaborations with Racer Industries and CoolDrive Auto Parts for product distribution, these relationships signify a full-scale commitment to Australian motorsports.
Through the new partnership with the Trico Trans Am Series, MPI will introduce the “Up on the Wheel” trophy, awarded to the driver who executes the most overtakes in each round, promoting competitive excellence. Additionally, the season’s top performers will receive custom MPI “Wheel Men of the Year” steering wheels.
Max Papis, Founder of MPI, shared his enthusiasm about these collaborations, stating, “Our partnership with Trans Am in Australia, alongside Excel racing and our ongoing relationship with the Supercars Championship, are pivotal for our expansion and commitment in Australia. By providing high-quality equipment and recognizing driver achievements, we aim to enhance the racing experience at all levels.”
Nestora Strintzos, General Manager – Commercial & Partnerships of Australian Racing Group, is equally excited about the partnership, stating, “The Trico Trans Am Series is proud to be associated with MPI and, with its support, facilitate unique and meaningful trophies for the drivers in Trans Am. As a brand founded by Max Papis – a true ‘racer’ who earned success and respect competing in the highest levels of world motorsport – MPI produces motorsport equipment that is designed by drivers, for drivers, and is an appropriate partner to acknowledge the competitors who race hard and smart through the Trans Am field.
The new partnership also provides all Trans Am Series competitors with access to discounted MPI products, while ensuring extensive MPI branding across the series cars, the official website, and during television broadcasts.
These initiatives are part of MPI’s broader strategy to support grassroots and professional motorsport in Australia, demonstrating a full-scale commitment to developing the motorsport landscape and fostering a deeper connection with the racing community.
About the Trico Trans Am Series: The Trico Trans Am Series celebrates the spirit of muscle car racing with a contemporary edge, focusing on driver skill and competitive integrity in a cost-effective racing format.
Trico Trans Am Announcement Post
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