MAX PAPIS INNOVATIONS ANNOUNCES PARTNERSHIP WITH AUSTRALIA’S COOLDRIVE AUTO PARTS TO SEE MPI STEERING WHEELS AND PRODUCTS SOLD IN AUSTRALIA
MAY 05, 2023 – Max Papis Innovations is pleased to announce a new partnership with Australia’s CoolDrive Auto Parts to see MPI products sold in their CoolDrive Autoparts stores. Spearheaded by the Blanchard family, CoolDrive is a leading supplier of parts and accessories in both Australia and New Zealand. The move represents a bigger footprint for Max Papis Innovations and will see CoolDrive serve as the exclusive distributor for MPI products across both Australia and New Zealand.
MPI’s Max Papis was very enthusiastic about the new collaboration. “We are thrilled to announce MPI’s first expansion outside the USA through our partnership with CoolDrive and Racer Industries. The Blanchard Family has a tremendous reputation in the Australian and New Zealand automotive industries, and we couldn’t be more excited to have them as our partners. We are eager to bring MPI’s safety and innovations to new markets and are committed to a long-term relationship with CoolDrive.”
The announcement comes on the heels of MPI’s partnership with Australian Supercars. MPI will be the exclusive steering wheel used by the popular series for the next five seasons with all teams and drivers running it.
This exciting partnership reinforces MPI’s commitment to providing high-quality safety and innovative solutions to the automotive industry. The competition and racing in Australia’s flagship series will serve as a great marketing tool for MPI’s expansion in Australia.